I'm Chris. A multidisciplinary, customer-centric, omnichannel story-doer, who understands you read these same vapid buzzwords all the time, so I'll stop.
From big brand campaigns at DDB (where I was part of the team that won agency of the year) to data-driven tactical work at CHEP, for over a decade I’ve worked at Australia’s biggest creative agencies; on clients and brands across every category; with awards in both creativity and effectiveness.
Who says the renaissance man is dead, eh? We live in a time of specialisation, yet I bucked that trend when I took a year hiatus from ‘creative’ to study at Miami AdSchool and then subsequently work as a strategic planner at M&C Saatchi Sydney.
More recently, I crossed the table to work client-side at The Walt Disney Company, where, as the first ever creative in Australia, I not only added some serious firepower to their design and production teams, but also helped lead the development of their in-house processes and creative offering.
I’ve since moved on from the House of Mouse, and landed in 'tech', publisher-side, at the home of gaming, live streaming and Gen Z: Twitch/Amazon, which, as an avid gamer, has me often pinching myself to make sure it’s real.
But words are cheap, so I’ll let the work do the rest of the talking. Dig around the inner-workings of my brain with my blog, and definitely check out the ESPN brand spot I made at Disney, which features an original jam, co-written by Sampa the Great and me (who have won four Arias between us).
(Oh, yeah, and I’ve also written a novel, titled: Elephant in the Dark. So if you're into whodunnit, psychological thrillers with big tech themes and a dash of dystopia, check it out on Amazon or IRL at Readings bookstores.)